Distributors:Ascot Elite Entertainment Group(2012) Switzerland
Bir Film(2013) Turkey
StudioCanal(2012) World wide
Release Date
USA- 20th January 2013(Sundance Film Festival)
France-1st February 2013 (Gerardmer Fantasy Film Festival
Greece -23rd September (Athens Film Festival)
Ireland-24th Ocotber (Horrothon Festival Dublin)
UK-15th November
Ireland-15th November
Cinema's that are showing In Fear
Vue Islignton
Vue Finchley Road(O2 centre)
Vue Sheperds Bush
Greenwich Odeon
Cineworld West Indian Quay
Cineworld Enfield
Odeon Kingston
Camera Used
Arri Alexa
Canon 7D
Go Pro
Reviews
5.2/10 1MDB
Marketing
Friday, 8 November 2013
THOR: THE DARK WORLD
Production & Directing
Thor: The Dark World is a 2013 American superhero film featuring the Marvel Comics character
Thor, produced by Marvel Studios and distributed by Walt Disney Studios Motion
Pictures. It is the second Thor film following 2011's Thor and
the eighth instalment in the Marvel Cinematic Universe. The film was directed
by Alan Taylor, with a screenplay by Christopher Yost, Christopher Markus and
Stephen McFeely, and features Chris Hemsworth, Natalie Portman, Tom Hiddleston,
Stellan Skarsgård, Idris Elba, Kat Dennings, Ray Stevenson, Tadanobu Asano,
Jaimie Alexander, Rene Russo and Anthony Hopkins reprising their roles from the
first, with newcomers Christopher Eccleston, Adewale Akinnuoye-Agbaje, Zachary
Levi and Clive Russell joining the cast.
The Budget
Thor: The Dark
World has
earned $109.4 million worldwide. On its opening day, it earned $8.2 million
from 33 territories, in all of which it was the #1 film, including the UK and
France, where the film opened higher than its predecessor. During its first
three days, the film earned $45.2 million from 36 countries and by the end of
the weekend (Wednesday-Sunday), it earned $109.4 million, topping the weekend
box office outside North America. It finished in first place in all 36
countries.
In July at the 2013 San
Diego Comic-Con International, Hiddleston introduced footage from the film to
audiences in character as Loki. Also in July, Gameloft announced that a mobile
video game titled, Thor the Dark World: The Official Game, would be
released in conjunction with the release of the film in November.
Marketing
In August 2013,
Marvel released a second trailer for the film as part of YouTube's Geek Week. Forbes
said, "this 150-second trailer is basically just an extended version of
last April’s 106-second teaser" and that "this trailer fails to
showcase what’s new this time around... making audiences question if they
really don’t have much else to offer." The Los Angeles Times said,
that the trailer suggests "an ominous, epic scale for the sequel" and
that "the collaboration between Thor and Loki promises to be especially
interesting." Later in the month, producer Kevin Fiege and cast members
Tom Hiddleston, Natalie Portman and Anthony Hopkins presented additional
footage at Disney's D23 Expo.
Synergy
Also in August 2013,
Disney announced plans to promote the film with an attraction at Disneyland.
The attraction called "Treasures of Asgard", located next to the
Stark Industries exhibit inside Innoventions in Tomorrowland, opened on
November 1, 2013 and features displays of Asgardian relics and transports
guests to Odin's throne room, where they are greeted by Thor.
Distribution/Exhibition
Thor: The Dark
World
premiered at the Odeon Leicester Square in London on October 22, 2013. It was
internationally released on October 30, 2013, and on November 8, 2013 in the
United States.
The film was directed by Alan Taylor and produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.
Thor 2's budget was about $200 million, and the marketing budget was a staggering $100 million minimum.
'The Dark World' stars Chris Hemsworth, Jaimie Alexander, Natalie Portman, Anthony Hopkins, Idris Elba and Christopher Eccleston.
Thor 2 is being marketed all over London, whether it be on buses, trains or even billboards in the street. Even in adverts on Youtube, and especially adverts on the television.
An example of synergy to do with Thor 2 is that 'Lego' have made Thor 2 inspired bits of Lego, for example:
An example of cross media convergence in Marvel for Thor was at the London premier the X factor contestants were present on the red carpet, therefore gaining a larger attraction and potentially a new audience range.
Thor 2 is being/has been released in a huge number of many different countries ranging from Belgium all the way to Greece and so on. Here are the countries worldwide as well as the release dates.
'Thor: The Dark World' will be/is released in a normal format as well as 3D at the IMAX internationally. In addition, in places like Marvel studies and exhibition centers etc, there is an available chance to watch it in 4D.
'Thor The Dark World' has a target audience of anyone above the age of 12 as it is certificated as a 12A.
THOR THE DARK WORLD WILL BE IN A CINEMA NEAR YOU AS OF THE 8TH NOVEMBER. :)
This film was produced by marvel studios. The individuals involved in the production of this movie are: Louis D'esposito (executive producer), Kevin Fiege and Stan Lee ( second executive producer). Stan lee also makes a cameo appearance in the movie. The writers of this film are: Christopher Martus, Stephen Mcfeely and Christopher Yost. Also the composer of Thor2 is Brian Tyler.
distribution:
The film was premiered in London at the Odean cinema in Leicester square, this occurred on the 22nd of October this year, and was released internationally on the 30th of October this year in all major cinemas. However in America the movie will be released on the 8th of November this year. Although the movie has not yet been converted to DVD.
Marketing/Exhibition:
In order to market this movie, they decided to use a range 2of different techniques such as: A twitter page; A few bus banners; Trailers; magazine covers; Cast appearances at the a highly popular Comicon event; Youtube adverts and an attraction dedicated to the Thor2 movie at Disneyland.
the purpose of marketing is to make the movie popular among society and to inform people of the release and content of the film, marketing has always been aesthetically pleasing to draw people to the movie or product.
Extra Information:
CAST MEMBERS AND THEIR CHARACTERS:
Chris Hemsworth- Thor
Natalie Portman- Jane Foster
Tom Hiddleston- Loki
Anthony Hopkins-Odin
Idris Elba-Heimdall
Rene Russo-Frigga
Stellon Skarsgard-Dr.Erik Selvig
Christopher Eccleston (new cast members)-Malekith
Kat Dennings-Darcy Lewis
Ray Stevensn-Volstagg
Zachary Levi (new cast member)-Fandrall
Jaimie Alexander-Sif
Chris O'Dowd
Clive Russell (new cast member)-Tyr
Adewale Akinnuoye-Agbaje (new cast member)-Algrim
This film was directed by Alan Taylor.
The genre of this movie is 'fantasy, action movie'.
The film's running time is 2 hours. 0mins
FRANCHISES: Series: marvel cinematic universe
Brand: marvel comics
principal photography began in 2012 in surrey, England whilst filming continued in Iceland and London and finished in December 2012, it was converted to 3D during post-production.
Further marketing techniques: Marvel decided to create an episode on the TV show 'Agents of S.H.I.E.LD' called 'The well' and the episode takes place in the aftermath of Thor2: The dark world.
Executive: Victoria Alonso, Louis D’ Esposito, Craig Kyle, Alan Fine, Stan Lee,
Nigel Gostelow and Leifur B. Dagfinnson
Director: Alan Taylor
Editing: Dan Lebental and Wyatt Smith
Cinematography: Kramer Morgenthau
Music by: Brian Tyler
Screen Play: Christopher Yost, Christopher Markus and Stephen McFeely
Runtime of Thor: The Dark World 120 mins
(2hrs)
Star Actors in the movie
Chris Hemsworth Idris Elba Rene Russo Stellan Skarsgard
Natalie Portman Jaimie Alexander Kat Dennings
Tom Hiddleston Zachary Levi Alice Krige
Anthony Hopkins Ray Stevenson Clive Russell
Christopher Eccleston Tandandou Asano Adewale Akinuaje-Agbaje
Target audience
The target audience of Thor: The Dark
World movie was targeted for boys and girls 12A.
What format will it be
available in?
The movie will be available to watch in
2D, 3D and IMAX 3D.
What technology has been
used to make the film?
Arri Alexa Plus 4:3, Prantom Flex,
Panavision G-Series Lenses(high-speed shots), Red Epic, Panavision G-Series
Lenses, Canon EOS 5D Mark II, Canon Lenses (second unit crash camera).
Where and when is Thor:
The Dark World being released nationwide, worldwide and in what cinemas? Thor was premiered at the Odeon in
Leicester Square on the 22nd October 2013. In the UK it was released
on the 30th October 2013 whereas in America it is set to be released
on the 8th of November. We are able to catch the movie in cinemas
such as Cineworld.
Synergy Thor
has their own products in their merchandise where they sell Toys, action
figures-Shirts, Key rings.
Production for the Thor
movie: Marvel Entertainment, Marvel Studios
PRODUCTION
Development: Development
began in April 2011 before release of Thor, as Kevin Fiege wanted Thor to have
an adventure after the Avengers movie as we have seen that all the characters
have their own movies of their adventures. In June 2011 we were shown by Walt
Disney Studio that there was to be a sequel to Thor the movie.
Pre-Production: We
see final decisions being made of where the location of the movie will be
filmed which was set to be filmed in London during the summer of 2012, top
directors were involved in the process of this before we went to filming the
movie.
Filming: Filming
began in the summer of 2012 where we were shown the location of the filming was
done in Surrey as well as Greenwich for some scenes.
Post Production: During the post-production scenes were added and the
editing was done in order for the movie to be watched in IMAX 3D in theatres
and to be sold on DVD’S completing sound effects and animation in order to
complete the movie which was released to the UK on the 30TH of
October.
Starring 
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